Insights & Analysis

Why most startups fail to scale GTM—and they almost always fail in the same place: the race from $2M to $10M in ARR.

Why most companies invest in growth at exactly the wrong time—and how to know whether you should fix, build repeatability, or scale.

The fastest-growing distribution channel in B2B technology isn't a marketplace, sales team, or partner program. It's an AI coding agent.

Your prospects aren't Googling anymore. They're asking ChatGPT for recommendations. Here's why optimizing for AI requires a fundamentally different approach.

The hype around autonomous AI agents is real—but most GTM teams lack the process maturity to deploy them successfully. Here's what's missing.

AI agents are transforming BDR and AE roles from individual contributors who execute playbooks into oversight roles that monitor and guide fleets of digital workers. The job description is changing.

AI agents don't have headcount. The agentic revolution is exposing a structural flaw buried in most SaaS pricing models — and early-stage companies that don't adapt will watch consumption grow while revenue stagnates.